Marketing no seculo xxi philip kotler biography youtube

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms.

His talk will include examples of exemplary marketing.

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Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. We use third-party analytical softwares to gather statistical information about our website visitors. They include session informations and preference settings. We use this data to review and improve Amara for our users.

Use the following code to embed this video. See our usage guide for more details on embedding. Philip Kotler: Marketing. Added by Chicago Humanities Festival Feeds. Format: Youtube. This video is part of the PACE team. Subtitles download Incomplete subtitles 1 Turkish [tr] Completed subtitles 2 English [en] Vietnamese [vi].